So is business coaching a rip off or is there genuine value in it? As a business coach I have to admit that I may be very biased in my answer to this question, but I also don’t think that the answer is that simple .
Most of the time I hear business owners raving about their business coach, but occasionally you’ll hear a business owner lamenting the day they hired one. So how do you know if business coaching is going to work for you?
For a start, you’ve got to have a great coach, AND you’ve got to have a great ‘coachee’.
Business coaching doesn’t suit every business owner. That’s just the way it is, no apologies needed. For that reason, I don’t try to offer my coaching to every business owner that asks me to tell them about it. Reality is, not every business owner is coachable .
The worst people in the world to coach are those who use the words ‘I know’ a lot. They just know it all – there’s nothing you can teach them. Or rather, there is plenty you can teach them, but nothing they can learn because their mind is closed off from the possibility. Pride is another word for it.
Other business owners are brilliant ‘coachees’. They have an unassuming approach , they are willing to learn, when they work with the right coach they just go from strength to strength.
Not every business coach is suitable for your business. First, I suggest a good business coach is one who has actually owned and operated their own business before. If they haven’t done that then there’s a good chance they’re justregurgitating theory. How can they help your business to improve if they haven’t demonstrated they can improve their own?
Second, every coach and consultant has aspects of business in which they are more adept than other areas. For example, as a coach, I’m not interested in working with stores that sell lots of low value retail items . That’s a specialist area. I’m very happy to work with manufacturers. That’s a specialist area also but it’s an area in which I have lots of experience . Having said that, I work with quite a range of businesses from printer repairs specialists to divorce lawyers. Most businesses are more alike than they are different. They all have customers, suppliers, staff and owners .
Finally, It’s important that you and your business coach get along together well . Coaches can end up working closely together, and there’s nothing worse than working with someone you don’t like. Well, OK, there are worse things, but you know what I mean.
So is business coaching a rip off? Not if you’re the right person with the right coach.
