Custom Vinyl Banners Give New Businesses Much Needed Attention

An area in the town where I live is really starting to grow commercially. This is exciting, as many new national and local businesses are building up the area and creating potential new jobs near our main square. We have all heard rumors about which business is going into which building, but until those custom vinyl bannersgo up to tell us, it is all pure conjecture. fortuitously, most of the new businesses have temporary custom banners in place that say, ” Opening Soon” or similar pre-notifications. These custom banners really get people talking about the new businesses and make people eager to check them out once they open.

The restaurant, Ladles, is a great example of a good custom vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and that custom vinyl banner teased us for months. We couldn’t wait to try it! And guess what? Most people felt the same way, because upon opening day, there was a line going out the door to try Ladle’s offerings – just because the owners didn’t wait to make excellent use of an attention grabbing vinyl banner!

How Do Custom Banner Signs Hold Attention?

Ladles has been open for a few weeks now, and business is so far good. The custom banner signs have also changed lately, still urging people to stop by and sample their soup. What kind of banner signs are these? Well, for starters, that “Coming Soon” banner has been changed to a “Now Open” sign. It is still a temporary custom banner bearing those two words, but it tells people that they are still new and worth a try. Also, many people may not have seen the opening dates on the previous temporary custom banner, and it never hurts to prompt the community of your new business.

Ladles also has a custom banner out in front of their building, with a graphic of a soup ladle and the motto, “Hot Soup For Cool People.” So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use vinyl banners to stand out. Otherwise, the public might think the whole building was office space or even idle. Using a few different custom banner signs to create curiosity makes people want to try out your product!

Design An Amazing Custom Banner

Remember the soup ladle on the new restaurant’s custom business sign? It’s the perfect graphic – simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle’s vinyl custom bannersis also well conceived- black lettering on a pale yellow background. Contrast of colors is essential on a custom banner to ensure visibility, and yellow is a color known to inspire appetites.

And take their slogan, “Hot Soups For Cool People”. This slogan Ladles came up with is also a great one – relevant to the business, soups, and memorable with its opposite word usage – hot and cool. The phrase is also small enough to fit onto the custom banner without cluttering it up with too much distraction and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very clever in that it compliments its customers – it plants the idea that they are “cool.” It’s a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder they are always packed with customers new and returning!

Don’t Limit Yourself In How You Use Your Custom Vinyl Banners

The owners of Ladles didn’t order just one or two vinyl banners to promote their business. They used several – both temporary and permanent – to indicate that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom vinyl banners are in creating anticipation and excitement. Before you know it, you’ll have a line out your door too!