How many agents need to get burned by purchasing annuity leads? Are you next? There is no such thing as a third party annuity lead. Its a fantasy in the mind of an agent who thinks they can buy an annuity lead from a third party, earn a high commission and work the annuity market without hard work.

Annuity agents, especially agents who have been in the business 3 years or less are prone to buy so-called annuity leads from a third party lead company. Why is that? My conclusion is these agents are prone to believing wishy-washy non-sense hustled by wholesalers working in tangent with lead companies; or they just have a personality that will believe in any nonsense, as long as they can remain as lazy as possible and still make money.

The wholesalers use lead companies as a lure to get the inexperienced agents to sign several contracts with their firm for a couple of free leads. The agent then believes that its just bad luck that nothing happened in the first round of leads, so they buy more thinking their luck will change”but it does not.

Yet the agent is still tied to the wholesaler. The wholesaler understands that 20 percent of these new agents will eventually pan-out, which they will make an over-ride”and the vicious cycle repeats itself.

Other agents want to believe (hope) that somehow that their business skills (which is next to nothing) will pull them and their family through this dark time. But what happens in almost every case, is the agent suffers even more economic hardship by purchasing the so-called annuity leads, and by going further in debt.

In the 1920s there was companies that sold stock to people, which the companies actually did not exist. This is why the blue-sky laws were in-acted to protect the public. The annuity lead companies are doing a very similar hoax; they are selling prospects that do not exist. Its just worthless paper, which people slam the phone in your face when you call. I hope someday we in-act legislation that protect agents against so called lead companies.

I thought lead companies qualify the prospects before they are distributed to agents? Not all humans who have a phone are your target. The problem is two-fold; one, is only the poor will distribute financial information to telemarketer, since they have nothing to lose by giving the information to a stranger. And two, the person taking the call (a telemarketer from the Philippines or India) is reading a script, destroying any chance you might have in setting the appointment.

I believe it is in the nature of human beings to be lazy. And when the opportunity to be lazy and make money is combined, agents jump in blindly without thinking.

When an agent goes to a so-called annuity leads house, its usually in shambles. You know youre in trouble, but you still go in hoping for the best. You take your fact find and find-out the prospect is poor as dirt and you scream in the car”wondering how you could be so stupid to buy these leads.

Have you ever got a call from a telemarketer from a foreign nation? You simply hang-up the phone and move on. These lead companies cannot afford to pay $10 dollars to $27 dollars an hour for U.S. telemarketers, so they opt for the cheapest telemarketers in the world; which cost $5 dollars an hour (in the Philippines or India). They speak English, but the prospects understand they are from a foreign country and agree with them just to get them off the phone. This is why, when you call these so-called annuity leads, they have no idea who you are.

If you want to make money in the annuity business, you need a great deal of prospects who are loaded (over 100K)”who are liquid. In addition, you need a program designed to make certain your service is so logical; they would be foolish to walk away from it (such as recovery-planning).

Sincerely, The Commission Doctor