When looking at advertising any product or service online, the simple fact of it all is that for small business owners it has become something of an extremely expensive venture, especially if you have little or no capital to invest. With PPC and banner advertising costs skyrocketing, it’s come that many people are looking for new and unique ways of advertising that save money.

While it’s not thought of as exactly ethical by many in the online marketing world, buying votes on social bookmarking sites like Digg and StumbleUpon is now extremely common practice with sites like uSocial.net offering such a service.

The reason that buying social bookmarking votes has become so popular is simply because the cost compared to traditional means of advertising is slashed. For example, it can cost up to $50,000+ to get 100,000 PPC visitors to your site, whereas a site like uSocial can generate the same results in some cases for as little as $200-$300. You should be able to see that’s a massive saving.

Most sites offering these kinds of services only sell votes with Digg, however several also sell votes on others like StumbleUpon, Propeller, Reddit and even Yahoo! Buzz. If you’re looking for versatility, you’ll just need to look around a little.

So, should you buy Digg votes? Well, that’s up to you. Though it’s a practice I’ve been using for months now and it’s slashed my advertising budget many, many times!